Andrea Pearson is a USA Today bestselling author with 85+ books and over a decade of experience helping writers turn hobbies into sustainable careers. A recognized leader in the indie author space since 2011, she teaches authors how to build engaged audiences and sell consistently, without relying on guesswork.

Andrea specializes in newsletter strategy and marketing systems that prioritize clarity, trust, and repeatable results. She has taught at conferences and workshops across the U.S., served as Executive Director of Indie Author Hub, and is the host of The Andrea Pearson Show, where she explores how mindset and action drive success.

Known for her direct and practical approach, Andrea helps authors cut through noise and focus on what actually works. Through her teaching, speaking, and podcast, she equips writers and other business owners with the tools and mindset needed to build lasting, profitable businesses.

Andrea Pearson is a USA Today bestselling author with 85+ books and over a decade of experience helping writers turn hobbies into sustainable careers. A recognized leader in the indie author space since 2011, she teaches authors how to build engaged audiences and sell consistently, without relying on guesswork.

Andrea specializes in newsletter strategy and marketing systems that prioritize clarity, trust, and repeatable results. She has taught at conferences and workshops across the U.S., served as Executive Director of Indie Author Hub, and is the host of The Andrea Pearson Show, where she explores how mindset and action drive success.

Known for her direct and practical approach, Andrea helps authors cut through noise and focus on what actually works. Through her teaching, speaking, and podcast, she equips writers and other business owners with the tools and mindset needed to build lasting, profitable businesses.

Killer Subject Lines by Andrea Pearson

Are you an author struggling to get better open rates on your newsletter? Does thinking about writing a clever subject line give you a headache? If so, Killer Subject Lines: How to Grab Readers' Attention and Get Your Emails Opened will help you achieve your goals.

In this book, Andrea Pearson, co-host of the Six-Figure Authors podcast, will teach you:

•The psychology behind good and bad subject lines
•Power words that increase opens
•Words that don't deliver
•How to use previews that complement your subject lines

Plus dozens of tips and ideas that will help you create subject lines that resonate with your readers.

Grab your copy of Killer Subject Lines today to get the results you want with your newsletter!

 
 

BOOK PREVIEW

Excerpt

Subject lines are a reader's first impression of you. Sometimes, they're readers' last impression. If they're not good enough, opens will be low. Even readers who like you and love your books don't always open every email. Shocker, right? ;-)

Because those first impressions are so important, I regularly spend more time coming up with the subject line than the content itself. According to the email agency Adestra:

"Whether or not your email gets opened, people see your subject line. What this means is that a subject line builds your brand in your customer's inbox. [Even if it doesn't get] opened, it creates a psychological association between your subject line and your brand. Over time, it creates a cognitive association between the language you use, and the perception your customers have about you."

Many studies have been conducted that show that email marketing is still one of the most important, powerful, and effective tools online marketers have. (And yes, if you're trying to sell books online, you're an online marketer.) If you don't have the right foundation, though, it doesn't matter how many emails you send.

The main reason I created this book is to help authors build a strong foundation for newsletter marketing. With that in mind, let's learn how to write killer subject lines!