Andrea Pearson, co-host of the popular Six-Figure Authors podcast, has published over two million words under three pen names, including 40+ novels, several non-fiction books, multiple novellas and short stories, and over a hundred articles for professional blogs and websites. She is a regular instructor for WMG's Business Master Class for Authors, and she was executive director for Indie Author Hub for a year and a half. Learn more about her at http://andreapearsonbooks.com/home.html

Andrea Pearson, co-host of the popular Six-Figure Authors podcast, has published over two million words under three pen names, including 40+ novels, several non-fiction books, multiple novellas and short stories, and over a hundred articles for professional blogs and websites. She is a regular instructor for WMG's Business Master Class for Authors, and she was executive director for Indie Author Hub for a year and a half. Learn more about her at http://andreapearsonbooks.com/home.html

Killer Subject Lines by Andrea Pearson

Are you an author struggling to get better open rates on your newsletter? Does thinking about writing a clever subject line give you a headache? If so, Killer Subject Lines: How to Grab Readers' Attention and Get Your Emails Opened will help you achieve your goals.

In this book, Andrea Pearson, co-host of the Six-Figure Authors podcast, will teach you:

•The psychology behind good and bad subject lines
•Power words that increase opens
•Words that don't deliver
•How to use previews that complement your subject lines

Plus dozens of tips and ideas that will help you create subject lines that resonate with your readers.

Grab your copy of Killer Subject Lines today to get the results you want with your newsletter!

 
 

BOOK PREVIEW

Excerpt

Subject lines are a reader's first impression of you. Sometimes, they're readers' last impression. If they're not good enough, opens will be low. Even readers who like you and love your books don't always open every email. Shocker, right? ;-)

Because those first impressions are so important, I regularly spend more time coming up with the subject line than the content itself. According to the email agency Adestra:

"Whether or not your email gets opened, people see your subject line. What this means is that a subject line builds your brand in your customer's inbox. [Even if it doesn't get] opened, it creates a psychological association between your subject line and your brand. Over time, it creates a cognitive association between the language you use, and the perception your customers have about you."

Many studies have been conducted that show that email marketing is still one of the most important, powerful, and effective tools online marketers have. (And yes, if you're trying to sell books online, you're an online marketer.) If you don't have the right foundation, though, it doesn't matter how many emails you send.

The main reason I created this book is to help authors build a strong foundation for newsletter marketing. With that in mind, let's learn how to write killer subject lines!