Tao Wong is a Canadian self-published author who writes mostly in the science fiction and fantasy realms; specifically LitRPG and xianxia. Tao worked as a Marketing Manager for multiple international and ecommerce businesse before he launched and operated one of the largest online game stores in Canada. He has a BA in Business and Accounting and an MSc in Marketing, all of which he utilised to write his book, Marketing Strategy for Authors.

He's been a full-time author since 2019 and is a member of SF Canada, the SFWA, NINC and ALLI.

Marketing Strategy for Authors by Tao Wong

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy



  • Incredibly useful, solid advice from an author who knows his stuff

    This books really delivers. It details the whole marketing mix, and diligently applies it to writing and publishing with clear explanations throughout. The author has the academic and the business credentials to write this, including real success in writing and publishing fiction. Although more focused on independent publishing, it also considers cases where the traditional model might be best. The case studies are an excellent feature of the book.

    Read it - it will definitely help with understanding more about marketing, and how to develop a strategy for your own work.

    – Reader review
  • "I wish someone had given me this book years ago when I started out as a writer! It would have helped me avoid many mistakes and pitfalls. Full of wisdom and good advice. I highly recommend it to new writers. But even veterans like me can still learn something new from Tao Wong!"

    – Anna Mocikat, internationally published author of Sci-fi and LitRPG
  • "The book delivers in a comprehensive and easy-to-understand way important points for authors who want to market their works. The author has credibility to deal with the subject, having published several successful works. I recommend it to every author, and, as in my case, inspiring author."

    – Michael Dunsk



Who am I to write this book? No one really. I'm an extremely lucky indie author who stumbled onto initial success who then parlayed that success into an on-going full-time writing career. At the time of writing of this introduction, I have over twenty (20) books published, more than 1.5 million words in-print, most of my books having audiobooks, a comic series and multiple translations. Overall, I have over 50+ different product types (translations, shorts, anthologies, novels, novellas, audiobooks, comics, etc.).

If I had to say one thing that separates me from the vast majority of indie authors, it is that I have a grounding in both business and marketing. I ran a small business for over thirteen years as a sole proprietor, making it one of the largest retail businesses of its kind in Canada before I turned to writing full-time. I also worked as a marketing professional for many years beforehand after graduating with my MSc in Marketing from the University of Manchester.

But really, the reason I wrote this work is because it bothered me that so many discussions about 'marketing' among indie publishers and writers focused more on promotion than true marketing. There was a clear lack of understanding about general marketing theory and how it related to publishing.

And that lack not only impaired individual book launches, but long-term career choices.

So, I wrote this book to give an overview about basic (and this is super basic) marketing theory as it pertains to publishing.

At the end of this book, you should have an idea about how marketing theory relates to your own publishing career. It should provide guides to thinking, and prompt you to ask questions about where you are and how to make it to the next level of your publishing career.