Excerpt
For many years I ran a booking agency dedicated to helping smaller acts increase their annual pay while filling up some of the 'free time' associated with touring. Yes I know 'free time' is a myth for any self-employed person, however in the case of touring performers that time between gigs while you're on the road, stuck in a hotel room, is essentially 'free time.'
In addition to helping performers, the secondary purpose of my agency was to promote cultural and educational entertainment to underserved communities throughout the United States. One of the best ways to reach those communities was through the public library system. 'Wait, what do you mean?' you ask. 'I thought libraries were just about books…?'
In fact, public libraries all over the world provide a myriad of services such as: traditional book lending, public concerts, classes, story-time for toddlers, historical interpreters, songwriting workshops, writing workshops, author talks etc. If you haven't checked out your public library lately, you really should. The library is a wonderful resource for the community, and an invaluable tool for the self-employed, and small business owners.
The post-COVID-19 era has witnessed a remarkable resurgence of libraries in the United States. Libraries have undergone a dynamic transformation, emerging as vibrant community hubs that cater to diverse interests and needs. With the easing of pandemic restrictions, libraries have embraced new technologies and innovative programming to engage patrons of all ages. Beyond traditional book lending, they now offer interactive workshops, technology training sessions, and collaborative spaces for learning and creativity. The revitalization of libraries has been fueled by a recognition of their vital role as inclusive spaces that foster lifelong learning, cultural exchange, and community connection.
As it happens, in addition to providing all of this, many libraries hire performers, educators, and entertainers to give one to two hour presentations in order to further enhance the library. And in many cases, they are willing to pay for those services.
This book discusses the basics of touring, and booking events at libraries. It is intended as a resource for musicians, storytellers, puppeteers, authors, public speakers and other 'living wage' entertainers. Living wage entertainers are those who make their primary living performing but have not yet been 'discovered' by a big name company that will take over promoting and scheduling their appearances. If you fall into this category of performer, this book is for you, to aid in finding new markets, new fans, and new ways of making your living.
We start out with the specifics of libraries, and then move to the basics of touring. I have included blank pages at the end of most chapters as a place for you to take notes and record your thoughts. As a note, I use the words presentation, show, event and performance interchangeably throughout. Chapters are organized by topic.
As always, I wish you the best in your art.