Dean Takahashi has been a business journalist for 17 years, having written for the Wall Street Journal, Red Herring Magazine, Los Angeles Times, The Orange County Register, and Dallas Times Herald, and has appeared on CNN and CNBC. As a die-hard gamer and author of the book "Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution," Dean is currently a technology and gaming writer for the San Jose Mercury News.

The Xbox 360 Uncloaked by Dean Takahashi

A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video gaming industry. Through extensive interviews and unprecedented access, San Jose Mercury News

Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals... The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it... Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand... The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market... Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated video game developers — all of the major players are included in this captivating story.

CURATOR'S NOTE

Dean Takahashi followed up his deep dive into the Xbox with a comprehensive exploration of the Xbox 360, one of the most influential pieces of technology ever designed. This is a must-read for any fan of the console, as well as fellow historians who want the inside scoop on the 360's success. -David L. Craddock, curator, StoryBundle

 

REVIEWS

  • "You could argue that no one outside of Microsoft knows more about its Xbox game business than Dean Takahashi."

    – Rob Wright, TwitchGuru.com
 

BOOK PREVIEW

Excerpt

The people who make consoles are made of sturdy stuff. They take a lot of risks, but they don't always get much glory. In my first book on the Xbox, and in this one as well, I've tried to dwell on the humans behind the machine. This is their story.

I didn't land a publisher for this book until August, 2005. But I have been working on it in some fashion from the moment my first book on the chronicles of the Xbox ended in 2002. I wrote my stories on the evolution of the video game industry for Red Herring magazine and, later, The San Jose Mercury News, and I saved my notes like a pack rat.

At first, I didn't think the subject would lend itself to a second book. Microsoft didn't conquer the world the first time around, so who would want to read a sequel? But I have run into a lot of people who felt the subject deserved another telling. Popular demand drove me to give it another try. I wanted to give this book an insider's take, a probe into a single project, with as much detail as possible in the hopes of recreating a feeling that you're there with the team. This would be a story that you wouldn't get by simply following the public announcements about the project in chronological order. That's what Tracy Kidder pulled off with The Soul of a New Machine, and that has always been my beacon.

I proposed the book, as I had done with the first one, as an independent journalistic project. Microsoft isn't paying me for this book and they have no right of approval on its text. But I needed to talk to a lot of people at the company above and beyond my normal daily newspaper interviews.

This book has consumed so much of my time for so many months that I haven't had time to play many games. That's the curse of being a writer who loves video games. But my kids didn't let me off the hook. Instead of watching Saturday morning cartoons, we are slowly making our way through one of Microsoft's first Xbox 360 games, Kameo: Elements of Power. It's an epic role-playing game where we take turns playing Kameo the fairy princess. Sort of like The Seven Samurai or its Western copycat, The Magnificent Seven, we are collecting a series of comrade creatures who will help us unseat the evil Thorn and his army of trolls that threaten the Enchanted Kingdom. As most gamers know, there are different ways of plowing through any game. You can take a straight shot through the levels, skipping all of the side missions and the dead ends. This is the quickest way to burn a path through Kameo. But you miss out on a lot of fun if you don't explore a few of the side quests along the way. Side quests are the equivalent of stopping and smelling the flowers.

I have come to look at the creation of the Xbox 360 the same way. There are 2,000 people working within Microsoft's Xbox division. Beyond that, the number of people who touched the Xbox in some way, from game developers to factory workers, amounts to more than 25,000. There is no way that I could have interviewed them all and still come out with a timely book. I have tried to capture as many of the side quests as I can, but by and large I have burned a path from inception to launch, interviewing the key players as I could. The stories I have collected range from the reaction to security breaches on the original Xbox to the genesis of some of the most interesting games for the Xbox 360. But I've also tried to stick to the fundamentals of the mission at hand.

As Peter Moore told me when it was all done, "All the complexities of doing a global launch are hidden. The incredible sweat, tears, anguish, euphoria." I hope that this edition brings those behind the 360 into the foreground, if only for a moment, before everyone returns to playing their games.