Andrea Pearson is a USA Today bestselling author with 85+ books and over a decade of experience helping writers turn hobbies into sustainable careers. A recognized leader in the indie author space since 2011, she teaches authors how to build engaged audiences and sell consistently, without relying on guesswork.

Andrea specializes in newsletter strategy and marketing systems that prioritize clarity, trust, and repeatable results. She has taught at conferences and workshops across the U.S., served as Executive Director of Indie Author Hub, and is the host of The Andrea Pearson Show, where she explores how mindset and action drive success.

Known for her direct and practical approach, Andrea helps authors cut through noise and focus on what actually works. Through her teaching, speaking, and podcast, she equips writers and other business owners with the tools and mindset needed to build lasting, profitable businesses.

Andrea Pearson is a USA Today bestselling author with 85+ books and over a decade of experience helping writers turn hobbies into sustainable careers. A recognized leader in the indie author space since 2011, she teaches authors how to build engaged audiences and sell consistently, without relying on guesswork.

Andrea specializes in newsletter strategy and marketing systems that prioritize clarity, trust, and repeatable results. She has taught at conferences and workshops across the U.S., served as Executive Director of Indie Author Hub, and is the host of The Andrea Pearson Show, where she explores how mindset and action drive success.

Known for her direct and practical approach, Andrea helps authors cut through noise and focus on what actually works. Through her teaching, speaking, and podcast, she equips writers and other business owners with the tools and mindset needed to build lasting, profitable businesses.

Rock-Solid Newsletter by Andrea Pearson

Are you an author who is wanting to get more out of your newsletter list? Do you struggle knowing when and what to email about? Do you wish there was a guide that could help you build a successful, healthy, and motivated group of readers?

The Self Publish Strong series, written by successful indie author Andrea Pearson, gives you up-to-the-minute advice on building your brand, publishing, and marketing your own books.

In Rock-Solid Newsletter: How to Grow a Successful List of Devoted and Enthusiastic Readers you will discover:

1. Where (and how) to find quality subscribers
2. An automatic drip campaign that will sell your books for years
3. How to structure your newsletters and how often to send them
4. How to create good subject lines and great content
5. The best readers to target for a healthy list
6. A fool-proof system for getting reviews
7. How to build a strong street team

And much more, all in a succinct, down-to-business manner.

Take the guesswork out of the self-publishing process. Get Rock-Solid Newsletter now and continue building your author career.

 

REVIEWS

  • "This is a short book, but it's jam-packed with useful information ... I would recommend it for both beginner and more advanced writers who want to make their newsletter list into a rock-solid asset."

    – Shelley

  • "Whether you're just starting a newsletter or revamping the one you have, you need this book! ... It provided great ideas I haven't seen anywhere else."

    – Lisa Nowak

  • "This book is 100% pure marketing gold. As far as I'm concerned, it should be recommended reading for every indie author."

    – E.G. Michaels
 

BOOK PREVIEW

Excerpt

I Know Where and How to Find Subscribers …What Next?

"The race does not always go to the swift, but often to the ones who keep running."

Anonymous

The rest of the book will go in depth into what to do with your subscribers once you have them. I've broken the topics into individual chapters:

•How to Structure Your Newsletters
•How Often to Contact
•Subject Lines
•Content (and Ideas for It)
•Poll Results
•Street Team
•Automation
•List Cleanings

How to Structure Your Newsletters

Objective for Emails

The emails you send your readers need to show that you are a human, that you have a life, and that writing isn't the only thing you do. The amount of personal information you include is completely up to you, but if you only share things about books, they won't feel a connection with you and will think you're only interested in selling to them, which is spammy. In almost every email I send, I include pictures of my kids (not their names), things we're working on at home, and the trials we're facing that affect my writing.

When someone feels like they're on your side, it's much easier and more natural for them to cheer you on and help you out. Even if they don't buy your books (and you will have plenty of subscribers who won't), they'll assist you with pushing them and in promoting the events you're involved in. A couple of my biggest supporters and helpers haven't ever read anything I've written, apart from my emails. Shame on them! ;-) :-) (We're working on it. :-)) Remember, though, that even if they aren't reading your books, they still can help out in some way. And if you keep nurturing these relationships, they'll eventually become your readers.

Let readers know you enjoy hearing from them. The one-on-one conversations will help them feel valued, and there will be a higher chance of them downloading or helping in some way. Plus, having them respond increases the chances that your emails will be delivered to them.