Excerpt
INTRODUCTION
If I had to guess, I would say that you have picked up this book for one of two reasons:
•Possibility #1 – You want your author business to have as solid a foundation as you can make it.
•Possibility #2 – You are morbidly curious, thinking: "Accounting for Authors"? Seriously? What could accounting possibly have to do with me writing books?
The short answer? More than you might realize.
And this book will walk you through the 'why', then show you the 'how,' so that you can interpret all the data that comes at us as authors: number of sales, downloads of a free book, promo spend results—all of it, including most important figure of all—how much profit have I made?
I am going to walk you through some accounting and finance principles and concepts, using real-life examples and every-day language, so that you can more efficiently manage (and hopefully grow) your author business.
Because a business is exactly what this is. The moment you assigned your 'book baby' a price tag and put it up for sale, you became a published author—and if you independently published your book, you also became a business owner.
Now, I realize that some people do not like numbers and do not like math (confession: I do not like math very much, either!) and there's a good chance that those people reading this right now have just laid their head down on the closest hard, flat surface and are banging it lightly.
But D.F. [thunk] I do not want [thunk] to do numbers and math stuff [thunk]…I just wanna write!
I get that, and I feel you. I do. But trust me when I say that the health of your business is going to be better served if you at least understand the basics.
Now, having said that, let me get two disclaimers out into the great wide open before we delve too far into things.
1)I am NOT a CPA (and do not want to be one.) I am also NOT a tax professional or a lawyer (and do not want to be one). You should address tax and business structure-related questions and concerns with a qualified professional.
2)Nor will I be offering financial or other advice regarding 'should I do audiobooks or not,' etcetera. Those types of decisions need to happen as part of your own personal approach to being an author and what your goals are.
But what I can (and will happily) do is show you the basics of accounting, and some finance concepts, and how to apply them and hopefully, increase both your knowledge base and your comfort level if numbers are not your favorite thing.
And once you learn these concepts, you can rest easy, because unlike other author-related topics, there are two cool things about accounting that you may or may not know:
1)It is evergreen. The concepts I am going to share with you have not changed and will not change. At all. (Unless we are all overrun by aliens or something, in which case, we all will have bigger problems to worry about!)
2)Accounting concepts are universal. By this I mean, it does not matter if you are in the United States or in Europe or in Australia or wherever. These concepts will be applicable regardless of location, currency, the number of books you have out—or even what structure you decide on for your business. It also doesn't matter if you are Amazon exclusive, or a 'wide' author, or traditionally published, or a combination of these things. The concepts in this book will still apply!
The main goal of this book is to achieve the "Three E's":
1)Easy to follow
2)Educational
3)Entertaining
(Because let's face it, for a lot of folks, accounting and finance topics are the emotional equivalent of "Bueller…. Bueller…")
Okay, take a breath, grab something to drink, and get comfortable.
Are you ready?
Good. I am too. Let's get started, shall we?