Excerpt
Kickstarter for Authors is a comprehensive guide created by a writer (me!), for writers. Drawing on my experiences of running eight successful campaigns to date, plus my deep study of the platform, I'll walk you through every step of crafting a successful Kickstarter campaign, start to finish. From strategizing your project and setting attainable goals to building an enticing campaign page and engaging with backers, we'll leave no stone unturned.
But crowdfunding on Kickstarter isn't just about raising money for your book (though that's a significant perk). It's also about opening up the potential of your writing career. It's about connecting with readers who'll love your work as much as you do. It's about leaving your mark on the world with your words and stories.
It can be immensely dispiriting to feel like you're launching your books into the void, or desperately scrabbling for crumbs on the retailer hamster wheel. I encourage you to step off that path and instead use Kickstarter (and the tools in this book) to begin growing a loyal core of supporters. You'll realize you don't need to price your books in the very bottom of the bargain basement to find readers. You'll also discover the freedom of knowing who your actual readers are, and have the opportunity to meaningfully connect with them.
I've witnessed the power of successful Kickstarter campaigns to help authors get their writing mojo back after intense burnout. I've seen writers get a much-needed confidence boost when a struggling series reached new, appreciative hands, or raised enough funding to defray the costs of publishing. I've also seen authors bring their rabid fans to the Kickstarter platform and raise $125,000 in the first twenty-four hours. For those authors, Kickstarter offers the opportunity to create special deluxe editions of their books and give other perks to their fanbase that can't be offered on any other platform.
Success on Kickstarter takes many forms: it's not a one-size-fits-all where you must raise thousands of dollars to succeed. There are several intangibles when you create a project that are equally valuable in feeding your creative soul and keeping you energized and engaged. This book will help you figure out how using Kickstarter fits into the bigger picture of your own writing journey.
Whether you're considering launching your very first campaign or wanting to level up your existing tactics, Kickstarter for Authors will help you reach your goals. In the upcoming chapters, we'll delve into how to craft a compelling campaign, avoid common pitfalls, set realistic reward tiers, discuss promotion strategies, and much more.
I hope you're excited about joining the hundreds of authors who are using Kickstarter to re-energize their careers and connect with fans in exciting new ways!