Excerpt
About the Book
Kickstarter for Authors is a comprehensive guide created by a writer (me!), for writers. Drawing on my experiences of running twelve successful campaigns to date, plus my deep study of the platform, I'll walk you through every step of crafting a successful Kickstarter campaign, start to finish. From strategizing your project and setting attainable goals to building an enticing campaign page and engaging with backers, we'll leave no stone unturned.
But crowdfunding on Kickstarter isn't just about raising money for your book (though that's a significant perk). It's also about opening up the potential of your writing career. It's about connecting with readers who'll love your work as much as you do. It's about leaving your mark on the world with your words and stories.
More and more authors are finding success (often in the 5-figure funding range) with their projects on Kickstarter. Are you ready to join their ranks?
In this new, updated edition, you'll find all my best advice and research in one bursting-at-the-seams package. In addition to detailed step-by-step instructions and a brand-new comprehensive Kickstarter Checklist, it contains everything you need to succeed: current best practices for successful campaigns, pitfalls to avoid, and a deep dive into the newest tools Kickstarter has rolled out to help authors & creators reach their goals.
What's new in 2025?
A lot! So much has changed on Kickstarter since 2023, when the first edition of this book came out.
Not only has the Kickstarter interface gone through some serious upgrades, with a bunch of significant new functionalities, the book and publishing ecosystem on the platform has been rapidly expanding and shifting.
While some of the core best practices remain, there are now a lot of new things for an author using Kickstarter to consider. I have brand-new and refined advice for almost every aspect of the platform.
One of the most positives shifts is that as more authors are using Kickstarter, more readers are using the platform as a place to discover new books. Back in 2022-23, funding amounts were generally lower, especially for "unknown" authors. Now, however, more and more projects are funding solidly into the mid-four-figures. Even better, five-figure campaigns are becoming fairly common for more experienced creators. Kickstarter is "the one weird publishing niche that the big retailers don't want you to know about!"
What's new in the 2025 edition?
•Special Editions - A new section in Part Four discusses what elements go into making a special edition. Plus, I look at many of the current printer options around the world and point out some pros and cons of each.
•New Pricing and Profit Section – Chapter Four is expanded with more information on budgeting, costs, and how to make a profit on your campaign.
•Campaign Creation - Completely revised step-by-step walkthrough from start to finish. Chapters Five through Seven are heavily rewritten, and include information on Pledge Over Time, Secret Tiers, Featured Reward, Late Pledges, and more.
•Brand New Interview - More insight from Oriana Leckert, Kickstarter's Head of Publishing, about the changes on the platform - plus a peek at what's ahead.
•New information on Fulfillment Managers & Campaign Management - What to look for with shipping help, for both US and non-US creators. Plus, when is it a good idea to get some extra assistance with your project, and what options are out there for authors? Find this in Part Four.
•Kickstarter's Pledge Manager – A whole new chapter! (Chapter Six)
•Backer Survey Changes – It's totally different now. (Chapter Sixteen)
•More Promo Tips – Chapter Fourteen goes more in depth on how to find backers.
•Scammers - As more and more authors see success on the platform, the bad actors are moving in. What to watch for and how to protect yourself, in Chapter Twelve.
•Tested Strategies - Authors have learned a lot over the last two years. Every section of this book includes new knowledge on what's working best, and how to ensure your campaign is set up for success.
•UPS - Why to never use them when shipping overseas from the US. I discuss this in the new Going Global section.
•Going Global – A new addition to Part Four of the book. Tariffs, sourcing books from overseas printers, the EU's new GPSR requirements, international shipping issues, and how to navigate the sometimes turbulent seas of doing business in a global economy.
New Kickstarter Features
If you haven't run a campaign in a while, these are the new things Kickstarter has rolled out over the last two years. I'll talk about each feature, tell you how to optimize it, what it's best for, and the various pros and cons of each.
•Expanded Prelaunch Page
•Late Pledges
•Secret Tiers
•Featured Rewards
•Campaign Table of Contents
•Pledge Over Time
•Late Pledges
•Kickstarter's New Pledge Manager
•Backer Surveys
•New Backer Report functionality
Many of the new features interact in surprising ways. I'll guide you through all of these changes so you can make the absolute most of your campaign!