Craig Martelle has been a full-time author since 2015, writing in his favorite genres of Science Fiction and Thrillers, along with a few others. He also ran the largest indie author conferences in the world along with the group that has changed innumerable authors' lives for the better until his heart problems, and then he had to step back from the grueling conference schedule.

His particulars (the numbers)

Over 350 million page reads through the Kindle Unlimited program

Over 1 million books (and equivalents sold)

Over 80,000 reviews at an average of 4.5

28 different series written (over 200 books)

Peak rank achieved on all of Amazon - #4 with Battleship Leviathan

International Bestselling Author with 75 Amazon Bestsellers

Full time author since 2015

The majority of my books have been Amazon bestsellers in their categories, some across multiple countries. I am also a Dragon Award finalist for one of my military science fiction titles. I've sold over a million books in my career.

Release Strategies by Craig Martelle

Do you publish one book a year? Or twenty? Here's a secret. You can be successful with either. Publish your books in a way that brings you the most readers.

Put the experience of over two hundred book launches to work for you. Right here. Release Strategies. It's how successful indie authors get ahead. Plan. Prepare. And Execute.

With checklists, recommendations, and candid discussion, you'll find everything you need to determine your best publication strategy. Implement it and keep your foot on the gas. It's time to take the ride of your life. Release Strategies. The book you didn't know you needed.

 

REVIEWS

  • "After 70 books and their associated publishing, I still found information in this volume that I could put to use to improve the re-release of an old series. It moved the needle."

    – Diane Capri, New York Times Bestselling Author

  • "What this book does is help you, the fledgling author, learn the mindset, the whys and the what behind having a productive launch. I'm fairly new in this space, and I've learned how to fail and learn from that."

    – Release Strategies

  • "In this book, Craig Martelle gives excellent advice, helpful insight, and transparent examples from his own releases that help indie authors get a better grasp on how to move forward as well as what NOT to do. I definitely highlighted a great deal in my copy of this book!"

    – Release Strategies
 

BOOK PREVIEW

Who am I to give advice on release strategies for successful, independently-published authors (indies)? I have more than nine million words in publication. As I write this, I have twenty-eight different series and a few standalone novels that cover more than two-hundred titles. Experience only makes you wise if you learn from it. It's best to let people like me make mistakes so you don't have to.

I've released a lot of books. I've done soft (no fanfare) launches and hard (a trombone-wielding band marching down Main Street, fans holding up paperbacks, the author smiling and autographing a copy) launches. I've had some that have gone spectacularly well, and some that have bombed. I don't want you to bomb. I want even your softest launch to go well, and every book release to be better than the last.

And that is what this book is about-a variety of launch strategies learned mostly the hard way (trial and error). But, there is some business sense behind the madness. I list the pros and cons for each method, and I have to caveat all this as my personal data. I did get input from some other authors based on variations to what I tried, but I will not name them here in order to protect their privacy. I think that I don't need to name drop, only share what has worked and what hasn't.